{"product_id":"before-classic-toothpaste","title":"Before Classic Toothpaste","description":"\u003cp\u003eYour number one award-winning go-to cavity defence. Before’s natural Classic Toothpaste goes to battle against tooth degradation with our custom blend of high-quality ingredients and sodium fluoride. Upgrade your brushing routine with our perfectly balanced foaming, soothing SuperMint flavour and silky low-abrasion texture. Fight cavities, remineralize your tooth enamel, and level up your mouth health without harmful chemicals and synthetic ingredients.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWomen's Health Magazine -- Best Toothpaste -- 2023 Beauty Awards\u003c\/p\u003e\u003cp\u003eMen's Health Magazine -- Best Toothpaste -- 2023 Grooming Awards\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIngredients:\u003c\/p\u003e\u003cp\u003eSodium fluoride 0.24% w\/w, water, hydrated silica, sorbitol, xylitol, glycerin, cocamidopropyl betaine, titanium dioxide, xanthan gum, menthol, cellulose gum, sodium saccharin, potassium sorbate, peppermint oil, spearmint essential oil, citric acid, aloe barbadensis leaf extract, arginine, zinc sulfate\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e100ml\u003c\/p\u003e","brand":"Before","offers":[{"title":"Default Title","offer_id":52900796301606,"sku":"PER-BEF-CLAS","price":12.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0978\/6454\/8646\/files\/original_d89c15cb-2b23-49ec-b9c3-d257ceefcedd.jpg?v=1774910343","url":"https:\/\/shop.thisishabitual.com\/products\/before-classic-toothpaste","provider":"Shop Habitual","version":"1.0","type":"link"}